Adds a new audience.

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/audiences

Takes in the metadata for an audience and creates a new one in the system.

Workflow Steps

  1. First create a top-level structure (parentId is empty or omitted, category is "structure")
  2. Then create child audiences within that structure (parentId references the structure, category is "audience")
  3. Add members to your audiences using the members endpoints

Important Notes

  • Audiences created via the API can only be managed via API, not through the Thrive UI
  • API-created audiences can only exist within API-created structures
  • Each structure/audience needs a unique reference for programmatic identification

For a detailed workflow guide including code examples and best practices, refer to the Audience Workflow Documentation.

Security
HTTP
Type basic

To pass the authentication step you will need to provide the following:

Username is the Tenant ID (i.e. eu-west-2_AbcdEfghI) Password is the secret you would have received

Body parameters
object

Audience Metadata used when creating or updating an audience

name
string

The name of the audience.

Max length100
ExampleTech Team
reference
string

The external reference for the Audience.

Max length100
Exampleaudience123
parentId
string

The id or reference of the parent audience/ structure, this will be blank if it is a parent audience/ structure.

Example673db100e5c0503ac23b0e2b
category
string

Category of Audience: * structure - Structure, a top-level/parent audience. Created without a parentId. Represents an organizational unit. * audience - Audience, a child audience that exists within a structure. Created with a parentId. The workflow for creating audiences requires first creating a structure (category=structure, no parentId), then creating child audiences within that structure (category=audience, with parentId). A structure may contain multiple child audiences, but each audience can only belong to one structure. When a structure is deleted, all its child audiences are also deleted. See the Audience Workflow Documentation for hierarchy examples.

Valid values[ "audience", "structure" ]
Responses
200

Audience

Expand All
object

A audience object.

id
string

The id of the created resource

Example63f8c5361b9c80d3274be7ca
name
string

The name of the audience

ExampleTech Team
reference
string

The external reference for the Audience

Exampleaudience123
apiControlled
boolean

Whether the audience is API controlled or not. API-controlled audiences:

  • Can only be updated via the API, not through the Thrive UI
  • Must be created using this API (existing UI-created audiences cannot be converted)
  • API-created audiences can only exist within API-created structures
  • Are always of type 'manual' (not 'smart')
Exampletrue
category
string

Category of Audience: * structure - Structure, a top-level/parent audience. Created without a parentId. Represents an organizational unit. * audience - Audience, a child audience that exists within a structure. Created with a parentId. The workflow for creating audiences requires first creating a structure (category=structure, no parentId), then creating child audiences within that structure (category=audience, with parentId). A structure may contain multiple child audiences, but each audience can only belong to one structure. When a structure is deleted, all its child audiences are also deleted. See the Audience Workflow Documentation for hierarchy examples.

Valid values[ "audience", "structure" ]
type
string

Type of Audience: * smart - Audience membership is controlled by smart rules. * manual - Audience membership is managed manually. Note: Audiences created via the API are always of type 'manual'. Smart audiences can only be created through the Thrive UI. API-controlled audiences cannot be converted to smart audiences.

Valid values[ "manual", "smart" ]
parent
object (ParentInformation) | null

Information on the parent audience/ structure - only available on a child audience.

name
string

The name of the audience

ExampleTech Team
reference
string

The external reference for the Audience

Exampleaudience123
id
string

The id of the parent audience/ structure.

Example673db100e5c0503ac23b0e2b
createdAt
string (date-time)

The DateTime the audience was created at.

updatedAt
string (date-time)

The DateTime the audience was last updated at.

400

Bad Request

object

Bad Request

status
number
Example400.0
error
string
ExampleBad Request
message
string #deprecatedtemplate# #additional-property-template#
OneOf
string
string
object
object
401

Unauthorized

object

Unauthorized

status
number
Example401.0
error
string
ExampleUnauthorized
message
string
403

Forbidden

object

Forbidden

status
number
Example403.0
error
string
ExampleForbidden
message
string #deprecatedtemplate# #additional-property-template#
OneOf
string
string
object
object
409

Conflict

object

Conflict

status
number
Example409.0
error
string
ExampleConflict
message
OneOf
string
string
object
object
422

Unprocessable Content

object

Unprocessable Content

status
number
Example422.0
error
string
ExampleUnprocessable Content
message
string #deprecatedtemplate# #additional-property-template#
OneOf
string
string
object
object
default

Internal Server Error

object

Internal Server Error

status
number
Example500.0
error
string
ExampleInternal Server Error
message
string