---
title: "Inspiration for Campaign Planning"
slug: "inspiration-for-campaign-planning-1"
description: "Explore creative campaign ideas centered around events, product launches, initiatives, and holidays to boost engagement and awareness in your organization."
tags: ["Campaign", "Best Practices"]
updated: 2026-10-16T12:48:47Z
published: 2026-10-16T12:48:47Z
canonical: "docs.thrivelearning.com/inspiration-for-campaign-planning-1"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.thrivelearning.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Inspiration for Campaign Planning

**Not sure what to build your next Campaign around? Here are some ideas to help you decide.**

## **Events**

Company events – such as team meetings, company updates, or conferences – are a good starting point for a Campaign. Check with your communications team, who may already keep an events calendar. A Campaign can generate buzz around the event. The User Shared Content feed also lets people contribute their own content, such as clips filmed at a conference.

## **Products and Services**

Product launches and new service rollouts are good opportunities for a Campaign. It can help spread the message, and provide the training people need to use or sell the product and understand the service.

## **New Systems**

New tools or systems outside Thrive are also worth building a Campaign around. Use it to drip-feed learning content, and to promote training sessions or webinars that help people get up to speed.

## **Programmes**

Large programmes planned for the next six months to a year – a leadership programme, for example – are a good fit for a Campaign. Pair the Campaign with a learning Pathway to increase engagement among the people enrolled in it.

## **Initiatives**

Awareness initiatives – such as Mental Health Awareness Week, National Learning Week, or International Women’s Day – are good opportunities to promote good causes and spark discussion with a Campaign.

## **Holidays**

Seasonal moments such as Easter or Christmas are good opportunities for a lighter Campaign – perhaps a ‘Love Learning’ Campaign for Valentine’s Day, or a competition for the best decorated office.

Once you’ve decided on a focus, see [Create a Campaign](/v1/docs/create-a-campaign) for the steps.