---
title: "Create a Campaign"
slug: "create-a-campaign"
updated: 2026-10-16T12:44:08Z
published: 2026-10-16T12:44:08Z
canonical: "docs.thrivelearning.com/create-a-campaign"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.thrivelearning.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Create a Campaign

You can **create a Campaign** from inside the **Create new release** screen. Campaigns let you group scheduled content around a topic, event, or goal, and optionally display a banner on your audience’s Home screens.

Campaigns are release-led, so you create one from the **Campaign** field on the **Create new release** screen, while scheduling a release. A release is a scheduled drop of content within a Campaign. Each release must be linked to a Campaign – if one doesn’t exist yet, you can create it directly from this flow.

> [!NOTE]
> Note:
> 
> If you’re not sure what to build your Campaign around, see [Inspiration for Campaign Planning](/v1/docs/inspiration-for-campaign-planning-1) for ideas based on events, product launches, new systems, programmes, awareness initiatives, and holidays.

1. In the Thrive menu, go to **Manage** > **Campaigns**.
2. In the **Scheduled releases** tab, click **+ Create new release**.

![Create new release form with campaign, content, subject, summary, date, and submission fields.](https://cdn.document360.io/3a0609fb-d96c-4ce1-aabe-d9338fb1e858/Images/Documentation/image(960).png?sv=2026-02-06&spr=https&st=2026-11-03T21%3A56%3A39Z&se=2026-11-03T22%3A56%3A39Z&sr=c&sp=r&sig=6HluP1U0GlO08LfcDruqEy6ekaiajzPMFptB5IqCb1I%3D)
3. On the **Create new release** screen, click **Search for a campaign** and select **+ Create new campaign**.
4. Complete the following:
  - **Campaign Title**: Enter a name for the Campaign.
  - **Copy**: Write a summary describing the Campaign.
  - **Start Date** and **End Date:** Set when the Campaign runs.
  - **Audiences**: Search for and select who the Campaign is targeted at.
  - **Tag**: Search for and select a tag for the Campaign.
  - **Show on home feed**: Select this if you want the Campaign to appear at the top of users’ Home screens. Upload a **Desktop banner** and, optionally, a **Mobile banner**, then enter a **Banner Headline** and **Banner Subheading**.

> [!NOTE]
> Note:
> 
> For image specifications and text rules, see [Campaign Banner Guidelines](/v1/docs/campaign-banner-guidelines).
5. Click **Create** to finish creating the Campaign. You’ll return to the **Create new release** screen with your new Campaign selected.
6. Complete the following to finish the release:
  - **Add content from**: Choose where the release’s content comes from: **Published content**, **My drafts**, or drafts from your own team or group.
  - **Find content**: Search for and select the content to include. This list covers a mix of content types, including courses, quizzes, links, and pages.
  - **Subject**: Enter what the release is about.
  - **Copy**: Write a summary describing the release.
  - **Date**: Click **Select Date** to set when the release goes out.
7. Click **Create**.

Once the Campaign is created, you can add further releases to it from the same **Scheduled releases** tab by selecting the existing Campaign instead of creating a new one.