Smart audience rules allow for precise control over audience membership by using AND and OR logic. This flexibility ensures that users are grouped based on multiple criteria in the most effective way.
AND Logic
When you add multiple rules (rows), they follow AND logic. This means users must meet all the conditions specified to be included in the audience.
Example
In the following scenario, only users who belong to the Sales department AND are managers with a direct report will be included in the audience:
OR Logic
When you add multiple values within a single rule (row), they follow OR logic. This means users only need to meet one of the specified values to be included in the audience.
Supported Fields for OR Logic
Multiple values within a single rule are only supported for:
User Profile: Custom Fields
User Profile: Topics Followed
User Profile: Skills Include
User Profile: Domains
Example
In the following scenario, the audience includes all users whose Job Role is either Customer Success Manager OR Account Manager.
Combining AND and OR Logic
When an audience includes both AND and OR logic, users must meet at least one condition from each rule (row).
Example
The audience in the example below includes users who:
Have either Customer Success Manager OR Account Manager as their Job Role AND
Are located in either London OR Brighton
