Campaign banners appear at the top of the Home screen and Campaigns screen, on both desktop and the mobile app. They give your Campaign visual prominence, drawing attention to it and encouraging engagement with the content behind it.
Note:
For image specifications, aspect ratios, safe areas, and file size limits, see the Campaign Banners section of Thrive Image Guide. For steps on uploading your banners, see Create a Campaign.

Safe Area Best Practice
Keep all key content, such as product shots or focal imagery, within the safe area.
Avoid placing important elements near the edges.
Text and Copy Rules
Avoid embedding text in the banner image where possible. Use Thrive’s Banner Headline and Banner Subheading fields instead:
Banner Headline: We recommend up to 40 characters.
Banner Subheading: We recommend up to 80 characters.