Campaigns

Campaigns allow you to create and manage targeted content initiatives that drive engagement around specific topics, events, or goals. Each Campaign can include scheduled content releases and, optionally, a banner that displays at the top of users' Home screens. You can run multiple Campaigns simultaneously and control visibility by audience.

The Campaigns Screen

To access Campaigns, go to Manage > Campaigns in the Thrive menu.

The screen contains three tabs:

• Scheduled releases: View and manage upcoming content releases linked to your campaigns.

• Past releases: Review releases that have already gone live.

• Campaigns: View and create your campaign templates.

Use Filter by audience in the top right of the screen to filter the list by a specific audience.

Note:

For steps on creating a Campaign and its first release, see Create a Campaign. For steps on editing or deleting a Campaign or release, see Manage a Campaign.

Campaign Content Feeds

When a user accesses a Campaign, they see two feeds of content.

Campaign Content

This feed contains the official learning resources that the Campaign creator selected and scheduled. Content is released to users on the Campaign’s start date and represents the core focus of the Campaign.

User Shared Content

This feed dynamically pulls in content that has been tagged with the same topic tag as the Campaign. It is designed to:

• Encourage user-generated content (UGC) by giving users a clear way to contribute.

• Increase community discussion and engagement around the Campaign’s topic.

• Automatically populate the Campaign with relevant peer-to-peer learning resources.

Note:

For banner image specifications, safe area guidance, and text rules, see Campaign Banner Guidelines.