Campaigns

Campaigns allow you to create and manage targeted content initiatives that drive engagement around specific topics, events, or goals. Each campaign can include scheduled content releases and, optionally, a banner that displays at the top of users' Home screens. You can run multiple campaigns simultaneously and control visibility by audience.

The Campaigns Screen

To access Campaigns, go to Manage > Campaigns in the Thrive menu.

The screen contains three tabs:

• Scheduled releases: View and manage upcoming content releases linked to your campaigns.

• Past releases: Review releases that have already gone live.

• Campaigns: View and create your campaign templates.

Use Filter by audience in the top right of the screen to filter the list by a specific audience.

Creating a Release

A release is a scheduled drop of content within a campaign. Each release must be linked to a campaign – if one doesn't exist yet, you can create it directly from this flow.

Click + Create new release to open the Create new release screen and follow the steps below.

1. In the Campaign field, search for an existing campaign. If no campaign exists, click + Create new campaign and complete the following fields, then click Create to return to the release flow:

   Field	Description
   Campaign Title	The name of your campaign.
   Copy	A short description of the campaign.
   Start Date	The date the campaign begins.
   End Date	The date the campaign ends.
   Audiences	The audience groups who will see this campaign.
   Tag	The topic tag associated with this campaign. This tag also controls which user-shared content appears in the campaign feed.
   Show on home feed	Upload a Desktop banner and, optionally, a Mobile banner. Enter a Banner Headline and Banner Subheading. Note: For guidance on image requirements, see Campaign Banners.

2. Under Add content from, select Published content to add live content, or My drafts to add content that is not yet published.

3. Under Find content, search for and select the content items to include in this release.

4. In the Subject field, enter a short description of what this release is about.

5. In the Copy field, write a summary describing your release.

6. Under Date, select Select Date to choose when the release goes live.

7. Select Create.

Your release is now scheduled and appears in the Scheduled releases tab, where you can track its date, time, and associated campaign.

Managing Releases

Scheduled releases appear on the Scheduled releases tab with their release name, total items, date, time, and associated campaign.

To edit or delete a release, click ... next to the release and choose Edit or Delete.

Campaign Banners

When Show on home feed is enabled during campaign creation, you can upload a banner image that displays at the top of the Home screen for the campaign's audience. You must also add a Banner Headline and Banner Subheading.

The desktop banner is required. The mobile banner is optional – if none is uploaded, the desktop banner displays on all devices.

Campaign Content Feeds

When a user accesses a campaign, they see two feeds of content.

Campaign Content

This feed contains the official learning resources that the campaign creator selected and scheduled. Content is released to users on the campaign's start date and represents the core focus of the campaign.

User Shared Content

This feed dynamically pulls in content that has been tagged with the same topic tag as the campaign. It is designed to:

• Encourage user-generated content (UGC) by giving users a clear way to contribute.

• Increase community discussion and engagement around the campaign's topic.

• Automatically populate the campaign with relevant peer-to-peer learning resources.