Ideas for Campaigns
Here are some ideas as to what you can focus your campaigns around.
Events
Do you have any company events coming up? Maybe there's an event's calendar that already exists - your comms department is a good place to find this. This could be things like team meetings, company updates, conferences etc. Thrive campaigns can be a great way to generate buzz around this and also make use of the user feed to allow people to contribute - maybe they're filming and sharing talks or things they've seen at a conference for example.
Products and Services
Do you have any product launches coming up or new services being rolled out? Campaigns can help not only get the message out but can also provide the right training people need to use/sell the products and understand the services.
New Systems
Apart from Thrive, do you have any new tools or systems being rolled out? You can use campaigns to drip feed learning content as well as promote sessions or webinars you're running to get people up-to-speed.
Programmes
Do you have any large programmes in the next 6 months to a year? A leadership programme perhaps. Campaigns can be used alongside learning pathways to increase user engagement with the programme they're enrolled in.
Initiatives
Are there any world events or initiatives coming up? Things like Mental Health Awareness Week, National Learning Week, International Women's Day etc. These are great opportunities to promote good causes and increase awareness and discussion.
Holidays
Just for fun, it's always nice to run a little campaign round things like Easter, Christmas etc. Maybe even a Love Learning campaign for Valentine's day. You could even introduce competitions such as a prize for the best decorated office.