Not sure what to build your next Campaign around? Here are some ideas to help you decide.
Events
Company events – such as team meetings, company updates, or conferences – are a good starting point for a Campaign. Check with your communications team, who may already keep an events calendar. A Campaign can generate buzz around the event. The User Shared Content feed also lets people contribute their own content, such as clips filmed at a conference.
Products and Services
Product launches and new service rollouts are good opportunities for a Campaign. It can help spread the message, and provide the training people need to use or sell the product and understand the service.
New Systems
New tools or systems outside Thrive are also worth building a Campaign around. Use it to drip-feed learning content, and to promote training sessions or webinars that help people get up to speed.
Programmes
Large programmes planned for the next six months to a year – a leadership programme, for example – are a good fit for a Campaign. Pair the Campaign with a learning Pathway to increase engagement among the people enrolled in it.
Initiatives
Awareness initiatives – such as Mental Health Awareness Week, National Learning Week, or International Women’s Day – are good opportunities to promote good causes and spark discussion with a Campaign.
Holidays
Seasonal moments such as Easter or Christmas are good opportunities for a lighter Campaign – perhaps a ‘Love Learning’ Campaign for Valentine’s Day, or a competition for the best decorated office.
Once you’ve decided on a focus, see Create a Campaign for the steps.