Structures let you group and nest audiences together into logical hierarchies. This enables easier audience management and delegation using a new permission level called Structure Admins.
Each Structure acts like a smart audience and uses the same rule builder to define its members. These rules determine who can be added to any audiences that sit within the Structure.
Example
Why use Structures?
Many customers told us it was hard to manage complex org setups using only flat audiences. With dozens of disconnected audiences, there was no easy way to delegate access or manage them consistently.
Structures solve this by:
Allowing logical grouping of related audiences
Simplifying permission management
Making audience ownership more scalable
Other Considerations
Only Super Admins can create Structures.
When you create a Structure, an “everyone” audience is created automatically. This includes all users who match the Structure’s rules. The name and settings of this audience can be edited.
You can move an audience into a different Structure. If its members don’t match the Structure’s rules, they will be removed from the audience automatically. (Member updates may take up to 24 hours, just like Smart Audiences.)
You will only see Structures and audiences that you have permission to manage. For example, if a Structure contains 10 audiences and you manage only one, that’s all you’ll see.
Changing Structure rules updates membership across all audiences within it — again, allow up to 24 hours for updates.
Manual audiences can be added to Structures. Their members will automatically be adjusted based on the Structure’s rules.
This feature is designed to work with both current Audience Manager permissions and the upcoming Structure Admin permissions.