Structures allow you to group and nest audiences together, enabling better organisation and delegation of audience management. With the structure admin role, you can assign permissions to manage and create audiences within a structure. A structure uses the same rule builder as a smart audience to determine which users can be added to audiences within it.
The Structures and Audiences Screen
Go to Manage > Structures & Audiences in the Thrive menu to open the Structures and Audiences screen. The screen gives you a bird's-eye view of all your structures, including how many audiences each one contains.
Use the search bar to find any structure or audience across the entire tenant. Results show the parent structure for each match, so you can go straight to what you need.
Example:
Here, the structure 'Everyone' contains two audiences:
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Why Use Structures?
Structures are useful if your organisation has a complex user hierarchy, needs delegated audience management, or wants to apply top-level membership rules that filter down to every audience in a group. Common use cases include:
Organising by region or business unit: Group audiences into structures that reflect your organisation's real-world divisions.
Delegating management: Assign a structure admin to manage audiences within a specific structure, without granting full admin access.
Applying shared membership rules: Set rules at the structure level and every audience within it will automatically be filtered by those rules.
Structure Settings
Select a structure to open its detail view. From here you can manage its audiences, membership rules, assignments, and other settings in one place.
Note:
If you previously managed settings under a root audience, those settings are now part of structure settings. Nothing has been removed – they've moved to one location.
Creating Assignments
You can create assignments directly from a structure or audience. When creating an assignment, use the calendar date picker to set a target date.
Setting a Completion Window
When creating an assignment, you can set how long learners have to complete it. Enter a number and select a unit – days, weeks, months, or years. Alternatively, select Specific date to use the calendar picker.
The completion window is relative, not fixed. A member who joins later gets the same amount of time from when they join – not from when you created the assignment.
Key Things to Know
Only super admins can create new structures.
Moving an audience to a different structure may change its membership. If an audience contains users who aren’t part of the new structure, those users will be removed. Membership updates may take up to 24 hours.
You will only see structures and audiences you have permissions for. For example, if a structure contains 10 audiences but you manage only 1, you will only see that 1 audience and its structure.
Structure rules function like smart audiences and may take up to 24 hours to update when modified.
Manual audiences moved to a structure will be updated automatically based on the structure’s membership rules.
By implementing Structures, audience management becomes more efficient, organised, and scalable.