Structures allow you to group and nest audiences together, enabling better organisation and delegation of audience management. With the structure admin role, you can assign permissions to manage and create audiences within a structure.

A structure functions similarly to a smart audience, using the same rule builder to determine which users can be added to audiences within it.

Why Use Structures?

Through discussions with customers, we discovered that many struggled to manage complex organisational setups using only audiences.

Common challenges included:

Scattered audiences with no clear hierarchy.
Difficulty delegating audience management to different teams.

Structures provide a more scalable way to organise audiences and assign management permissions.

Key Things to Know

Only super admins can create new structures.
Each new structure automatically creates a corresponding audience with all members of the structure. This acts as an "Everyone" audience for that Structure.
Moving an audience to a different structure may change its membership. If an audience contains users who aren’t part of the new structure, those users will be removed. Membership updates may take up to 24 hours.
You will only see structures and audiences you have permissions for. For example, if a structure contains 10 audiences but you manage only 1, you will only see that 1 audience and its structure.
Structure rules function like smart audiences and may take up to 24 hours to update when modified.
Manual audiences moved to a structure will be updated automatically based on the structure’s membership rules.

By implementing Structures, audience management becomes more efficient, organised, and scalable.

Structures & Audiences